Adobe agrees to buy digital marketing firm Semrush for $1.9bn

Adobe has agreed to buy Semrush for $1.9 billion, acquiring the Boston-based software platform that also operates a major office in Limassol, as the Photoshop maker moves to strengthen its marketing tools in the generative-AI era. Adobe will pay $12 a share in cash, a premium of about 77.5 per cent to Semrush’s last closing […]