PwC forecasts entertainment and advertising revenue to hit $1.4 trillion by 2030

The global entertainment and media industry is expected to generate $4.2 trillion in revenue by 2030, supported by AI-powered advertising and continued demand for live experiences, according to PwC. The firm’s Global Entertainment & Media Outlook 2026–2030, covering 12 sectors across 53 countries and territories, projects average annual growth of 3.4 per cent. This would […]