Swatch’s Royal Pop launch triggers consumer frenzy as resale prices soar

Swiss watchmaker Swatch was forced to shut stores and cap queues after the launch of its Royal Pop pocket watch in collaboration with Audemars Piguet drew large crowds and triggered brawls among shoppers. The watches combining Swatch’s 1980s pop-art style with the Audemars Piguet octagonal bezel sell for $400 to $420, far below the many […]