World Cup, soft drinks offer big brewers some cheer after ‘horrific’ 2025

Big brewers and their shareholders are hoping for some 2026 cheer, betting soccer’s World Cup and a pivot to soft drinks can help overcome challenges from geopolitical turbulence, health-conscious Gen Z youth and cost of living crises. Heineken this week announced plans to cut up to 6,000 jobs over two years. Carlsberg warned of another […]