‘World’s wealth always finds rare assets’: An interview with Evangelia Eliadou, Executive Director of Pafilia

Q: Luxury real estate has traditionally been associated with lifestyle. Why is the conversation changing now? For many years, luxury property was primarily marketed through emotion: lifestyle, design, location and prestige. Those elements remain important, but today we are seeing a much more strategic mindset among global investors. Ultra-high-net-worth individuals are becoming increasingly focused on […]